Bespoke Digital Marketing Consultancy












The Sterling Steps Effect
Sterling Steps Digital Marketing Consultancy
The ‘Sterling Steps Effect’ combines three elements:
- Digital Marketing,
- Customer Experience and
- Customer Relationship Management
This results in returning customers & ambassadors to your brand. This unique trifecta will give you a significant business advantage & continuously fuel your flywheel, with satisfied & loyal customers.
Our objective is always to grow and develop your business, better connecting you with your customers.
DIGITAL
Digital marketing is the strategic use of online channels to promote products, services, or brands to a targeted audience. It includes SEO, social media marketing, email campaigns, content creation, pay-per-click (PPC) advertising, and customer relationship management. By leveraging analytics and performance data, digital marketing ensures campaigns are optimized for maximum impact. It’s a cost-effective, measurable way to reach the right audience at the right time, driving brand awareness, engagement, and long-term business success.
CUSTOMER EXPERIENCE
Great customer experience! Giving the customer what they expect or more. Creating delight, differentiating yourself from your competitors. Creating an experience where customer don’t only want to come back, but they advocate for others to do the same, so they can share in the same great experience.
The model when executed correctly will generate perpetual and growing need for your product or service, which is ultimately the ‘Sterling Steps Effect’!
CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management (CRM) focuses on building and maintaining strong connections with customers through data-driven strategies. It helps track user behavior, personalize content, manage leads, and automate communication across multiple channels. CRM tools collect valuable insights from website interactions, enabling businesses to deliver targeted campaigns, improve user experience, and boost customer retention. By integrating CRM with digital marketing, businesses can better understand customer needs, enhance engagement, and drive conversions. Ultimately, CRM ensures a seamless, personalized journey for each customer, making digital marketing efforts more efficient and impactful.
Personal Testimonials:
Matt Tice Director Category Leadership at Mars
I’ve had the opportunity to work with Ben on mobile initiatives over the past year, and his depth of knowledge around mobile technology and commerce is quite impressive. Ben has taken on the huge challenge of uncovering opportunities our company has within the complex mobile commerce environment, and he is paving the path in order to communicate and train our entire sales team on how to capitalize on mobile commerce through the development of an in-depth mobile playbook. Ben is committed to quality and is very intentional in his business pursuits. He has certainly been a pleasure to work with!
Simon Watts Global Growth Center Manager at Mars
Ben is a true professional, his knowledge, passion and determination to succeed are second to none. His rich experience across different markets and companies, has helped him drive a true step change in the way our company views Mobile and grasps the opportunities it gives us. Ben has a wonderfully affable personal style which allows him to build strong productive relationships but also makes him an absolute pleasure to work with ! I can’t recommend Ben highly enough.
Burke Cooper Chief Marketing Officer Fetch Rewards
I knew from our very first conversation that there was a lot to learn from Ben. His energy and passion makes him fun to work with, and his vision for changes in mobile tech make him a valuable partner to Fetch Rewards. Ben was able to take a complex problem, and break it down into simple bite-sized pieces that we could take action against — A very valuable skill no matter what the role or problem.
Prashant Jairaj Senior Director Sales Weston Bakery
One of the highlights of my career thus far has been the opportunity to work with Ben. His creativity and outside-the-box thinking when it comes to solving seemingly unsolvable problems is unmatched. Ben also has the unique ability to explain hard-to-understand concepts and break them down into simple, actionable insights. Perhaps Ben’s most impressive trait is his “people” skills; he has an amazing knack for being able to relate to people, and rally a team around a common goal. I would recommend Ben without reservation to anyone lucky enough to have a chance to work with him.
Latest Blog Posts
Background: For the next little bit, we want to take you on a journey! Sterling Steps is pleased to announce that we …
MOBILE CHANGES EVERYTHING SERIES Table of Contents: The Situation The confectionery company I worked for back in 2012 was worried, they were …
Introduction We wanted to provide you with a high-level overview of how we both access and approach business challenges. We go through …
Customer Experience Strategy! We all need to make purchases. We all need to buy stuff or interact with different services. Some things …
The Beginning The World Wide Web came into effect in 1989. It was sluggish and it was cumbersome. Slowly through the 1990s, …
Social Media Strategy Simply put, social media strategy is essential, and it provides us with a mechanism to tell our story! Social …
The Sterling Steps Effect The ‘Sterling Steps Effect’ leverages targeted social media to drive website traffic. We offer bespoke digital solutions to …
Sterling Steps is different! At Sterling Steps, what makes us different is the way we combine social, with web, along with customer …
