The Importance of Digital Marketing in Connecting with Customers In today’s hyper-connected world, the relationship between businesses and customers has evolved far beyond traditional advertising. Customers no longer simply consume…
The Importance and Benefits of Establishing a Customer Relationship Management (CRM) Strategy In today’s competitive business landscape, customers have more choices—and higher expectations—than ever before. Building and maintaining strong relationships…
Building Customer Loyalty: The Power of Combining Digital Marketing, Customer Experience, and CRM Customer loyalty is no longer built through catchy slogans or one-time promotions. Modern consumers expect consistent value,…
MOBILE CHANGES EVERYTHING SERIES Table of Contents: Background / introduction Findings How has mobile impacted business? How will mobile impact business tomorrow? The Situation The confectionery company I worked for…
Introduction We wanted to provide you with a high-level overview of how we both access and approach business challenges. We go through numerous processes and models, which largely depend on…
Customer Experience Strategy! We all need to make purchases. We all need to buy stuff or interact with different services. Some things are critically essential to our everyday lives, but…
The Beginning The World Wide Web came into effect in 1989. It was sluggish and it was cumbersome. Slowly through the 1990s, it improved, providing a new way for businesses…
Social Media Strategy Simply put, social media strategy is essential, and it provides us with a mechanism to tell our story! Social Media creates trends, determines common opinions, and can…
The Sterling Steps Effect The ‘Sterling Steps Effect’ leverages targeted social media to drive website traffic. We offer bespoke digital solutions to drive both business performance and a superior customer…
Sterling Steps is different! At Sterling Steps, what makes us different is the way we combine social, with web, along with customer experience to drive customer loyalty. We were established…